How ImageVybe helps their client’s engagement using Visual Content Marketing
In the dynamic realm of digital content marketing, captivating visuals have become indispensable tools for engaging audiences and conveying brand messages effectively. As attention spans grow shorter in the fast-paced online landscape, the strategic integration of videos and GIFs has emerged as a powerful means to capture and retain audience attention. So when I met Elizabeth Zuk of ImageVybe.com, I knew I had to do an interview and get it straight from her about how she helps clients with this type of visual content marketing.
Stephanie: Elizabeth, thank you so much for being here! Tell us about yourself and your visual content marketing business:
I’m Elizabeth Zuk of ImageVybe.com. After working 20 years in News and Television, I decided to move forward looking for a way to help people using my video editing skills. After some research, I found several small business owners and entrepreneurs who needed short, professional content using videos to promote their companies. Everything I create is with video or images with motion. It’s a perfect fit for me and my new business was launched: ImageVybe.com – Creating cohesive marketing videos and branded gifs for websites, social media posts, and e-mail newsletters.
Stephanie: What do your clients get from your kind of services?
Elizabeth: I take the various elements of your branding and ensure consistency across platforms. I cater especially to individuals and businesses who find themselves stretched thin and short on time. They tend to feel frustrated and a bit scattered but know they need high-quality visual content to promote their business. My goal is to remove that frustration and assist you in enhancing your branding and conveying your message in a visually captivating manner in order to help you stand out in the crowded online landscape. Even if you don’t have your own visual elements, I can find stock images or footage to use, so we can help any size business at any stage of the game.
Stephanie: Is it wise for them to start with whatever platform they think they get the most traction on?
Elizabeth: Yes and no, it only makes sense if their customers go to that platform. I was just talking to a client the other day and she owns a brick-and-mortar store. She also has a website and wants to boost her online sales. She already has a strong following on her Facebook group, so we’re going to work on a crafted campaign with incentives to drive people to her online shop. We have strategy sessions so the right message is put on the right platform, so the campaign gets traction otherwise it will fall flat.
Stephanie: What problem do you solve for your client?
Elizabeth: In addition to strategizing and consulting, I provide a scalable marketing plan that helps them feel less overwhelmed and scattered. With the combination of a manageable plan and cohesive marketing videos put together, they feel confident and excited to execute the campaign. As a bonus, their stress level goes down, and then they can focus on the other parts of their business.
Stephanie: OK. So it sounds like you take a very comprehensive approach to creating a piece of video content for them!
Elizabeth: The video (or gif) doesn’t have to be over the top. It can also be very subtle. It just needs to be something that catches your potential customer’s eye. I use my experience to package all of the pieces up for you, so you don’t have to do that. When I talk to clients, people light up because they’re not always aware of the different formats that can be used for their business. We can show more of your products and your services quickly and in a very stylized way. It’s almost like you’re getting a high-end professional advertisement without the ad agency cost. Because the online space is crowded, I want your content to stand out, but it doesn’t have to be complicated to do that. I also try to repurpose videos they already have, whether it’s something on YouTube or a course. People are relieved to hear we can use new content or old content in new ways, so they don’t have to start completely from scratch.
Stephanie: I love that! So you have some client success stories to share with us, right?
Elizabeth: Yes! It feels great that my clients feel heard and they know I care about the success of their business.
“Beth is so great at helping you piece together your vision. She is able to take what ideas you have for your images and put it all together in a way that says so much about you and your brand. She works with you and will work on the image until it is what you want. I can tell she really cares about me and what I am looking for. I am so excited to use these images because they express who I am and what I am trying to tell others in such an amazing and eye-catching way.” — Brianna Wilking, Founder & Owner, Viewpoint Performance Consulting.
“We had a client who needed their logo updated and given a more contemporary feel. Beth retained the core idea behind the logo but was able to give it a stronger dimensional look by the subtle use of animation and the introduction of an enhanced color palate. Our brief to Beth was quick and so was her execution. It all got turned around in 72 hours, just in time for a new client to look at the website and we were onboarding them a day later.” — Bill Sharpe, CEO, Simmons Sharpe, Inc.
Elizabeth: The first thing I do is talk with the client. I want to know about why the company was started, what motivates them, who they hope to reach, their goals, what’s the symbolism of their logo and what do the colors represent to them. Understanding their brand identity, helps me understand what the look and feel should be for the videos. I then create a simple mood board to make sure all pertinent parties are literally on the same page. Once that is signed off on, I start putting visuals, text, graphics, and music (if applicable) together. I always put myself in the owner’s shoes. I also think about the customer watching this video – how will they feel watching this video and what action do we want them to take?
Stephanie: How do you stay current with industry trends in video content marketing and gifs?
Elizabeth: I am in several professional video and marketing groups. I subscribe to professional publications and often the various software programs discuss their latest innovations which often lead the industry in new editing techniques.
Stephanie: How do you measure the success of a marketing video or gif campaign?
Elizabeth: An increased number of impressions, click-through rates, conversions, engagement, increase in subscribers, and ultimately revenue.
Stephanie: Thank you, Elizabeth! I love the comprehensive approach you take when working with your clients for their video and visual content marketing.
If you’d like to reach out to Elizabeth, you can visit her website at ImageVybe.com
